75 districts. 75 economic identities. One framework.
Overview
Turning artisan craft into institutional demand - as exclusive execution partner to the Uttar Pradesh Handicraft & Design Council under a Public-Private Partnership.
We do not operate as a vendor, and we do not operate as a conventional consultant. On our largest mandates we are embedded within the programme's architecture - inseparable from its ambition.
Because the team that authors the strategy is the same team that stands on the ground and produces it, every deliverable carries the same thread from policy to production.
Capabilities
Putting government purchasing power directly in the hands of local artisans.
Brass from Moradabad, Chikankari from Lucknow, black pottery from Azamgarh - each a brand, not a line item.
Positioning a programme to the senior leadership of a state government.
Campaigns and fairs that put artisan work in front of national and international buyers.
Work
UPHDMC, Government of Uttar Pradesh
Appointed exclusive execution partner under a Public-Private Partnership to make One District One Product operational across the state.
75districts, each with its own economic identity
Programme · Ongoing · 6 min read
Haryana Tourism & Surajkund Mela Authority
Brand identity, content and distribution strategy for the Surajkund International Crafts Mela - built to reach Tier 2 and 3 India and international visitors at once.
Brand identity · 6 min read
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